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What do the New LinkedIn Mobile Profiles Mean For You?
LinkedIn mobile just revamped their profile system and it looks gorgeous. Aside from being visually appealing, this new mobile profile format places all of your important information right at the top...
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What is the Fappening and Why Should You Care?
It happened over the Labour Day weekend, but the ramifications of the nude photo leak (also known as the Fappening) will be felt for weeks (or months) to come. It all started on the online imageboard...
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Marketing Mishaps 101: Malaysia Airlines
Let’s say you’re a high-up executive at Malaysia Airlines. Your public image has taken quite a hit with recent events with MH370 going missing back in March and MH17 being shot down over East Ukraine....
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McDonalds Makes a Bold Move with its Newest Social Media Campaign
For decades, McDonalds has always kept a tight lid on what their fast food was actually made of. There were always haters and skeptics, of course, who claim that the food quality of the famous...
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The Scandalous Fall of CBC’s Brightest Star – Jian Ghomeshi
Photo Credit: Toronto Star Like many listeners of CBC Radio One, we were shocked at the news of what had happened last weekend. Jian Ghomeshi, wildly popular host of Q and practically the poster boy...
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An Analysis on Analysis – SWOT
A few weeks ago, we gave you a template for creating your perfect marketing plan. That was a brief overview, but there is still a lot of information to cover before you can write a professional...
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Sony Hacked to Pieces
By Heather Roy, Junior PR Consultant “If you can’t say anything nice, don’t say anything at all.” This age-old adage has come back to bite the reputations of some pretty high-profile Hollywood...
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What do the New LinkedIn Mobile Profiles Mean For You?
LinkedIn mobile just revamped their profile system and it looks gorgeous. Aside from being visually appealing, this new mobile profile format places all of your important information right at the top...
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What is the Fappening and Why Should You Care?
It happened over the Labour Day weekend, but the ramifications of the nude photo leak (also known as the Fappening) will be felt for weeks (or months) to come. It all started on the online imageboard...
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Paper Revives Email Newsletter to Hook Readers With Good News
Written by Heather Roy, Junior PR Consultant at Curve Communications Back in June we asked our readers to consider whether or not email marketing is dead. In an age when people receive more spam than...
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What are Facebook Relevance Scores?
Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a...
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Three Paid Marketing Tools That Are Worth Every Penny
As a small business, Curve deeply understands the importance of keeping costs down. There are hundreds of different paid marketing platforms out there, from social media feeds to brand analytics...
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Curve Proudly Shows Support for Kristi Gordon and Women Everywhere
On March 26th, Global BC Meteorologist Kristi Gordon went on the air to talk about some of the hate mail she received since she revealed she was pregnant. The letter contains such vitriol as “Nowhere...
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What is Periscope and why should you care?
For those of you who don’t know, Periscope is Twitter’s very own live video broadcasting app. Unlike Vine or Instagram which lets you record a short clip and then uploading it for others to see later,...
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Facebook’s News Feed Update Damages The Reach of your Business Page
Facebook has just announced a change in how users will see posts through the news feed. A recent blog post from Facebook says the social media giant is looking to strike a balance between news...
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How “Charlotte” is Good Marketing for the Royal Family
Written by Justin Wong and Amanda Bates In case you (somehow) missed the news, The Duke and Duchess of Cambridge have named their newborn daughter Princess, Charlotte Elizabeth Diana. What’s in a...
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#RobbleRobble: McDonalds Brings Back the Hamburglar
Earlier last week, McDonalds announced the strangest marketing campaign we’ve seen in a while: the return of the Hamburglar. Remember him? In the past, the Hamburglar was true to his name and just...
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Crocs Comeback: An Integrated Approach to Brand Revival
Photo courtesy: Crocs This article was written by our Marketing Strategist Heather Roy The shoe that everybody loves to hate is back to sink its teeth into the global footwear industry, much to the...
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Don’t Underestimate The Power Of The Internet Hate Machine
Every person in your company probably has something they don’t want to go public. Whether you’re posting drunk status updates on Facebook or taking a video of yourself speeding down the highway, you...
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Hootsuite announces Instagram Integration
It’s the news many online marketers (ourselves included) have been waiting for with bated breath. Hootsuite, one of the major players in the social media management software industry (and one of...
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